Google Keyword Planner is a free tool that allows you to search for keywords, understand their behavior and identify the best opportunities. In addition to helping you with organic traffic, it allows you to build paid search campaigns.

Google Keyword Planner is essential for anyone — professional or not — who wants to gain relevance in search engines.

If you have a blog or a website, developing an online visibility strategy is one of the first steps you must take and, to do so, you can use SEM and SEO techniques for social networks.

Regardless of the techniques you use, you need to have a tool that allows you to know which are the keywords —or keywords— related to your product that will help you get your buyer person to find you.

For this reason, in this post we will teach you everything you need to know to choose the best keywords with the Google Keyword Planner tool.

What is Google Keyword Planner?



Google Keyword Planner, also known as Google Keyword Planner, is a free tool offered by Google, included in Google Ads accounts, whose main purpose is to help find the most convenient keywords for campaigns, content, SEO and many other keywords. more things.

This tool is ideal for knowing the impact of content on the web and, based on these metrics and analytics, developing strategies to optimize that content and achieve greater visibility.

Likewise, with Google Keyword Planner, those who are starting their business can find out if the content they offer could be of interest to a large or small audience, make key decisions about investments on the Internet, find strategies to monetize their content and even save work and money. .

For example, if you are interested in creating a blog about tourism and travel, this tool can help you find the ideal keywords to choose the domain and produce the content to have greater visibility and impact.

Why should you search for good keywords?

In any online content strategy, choosing good keywords is an essential point, since they connect the user's search with the content or offer you offer.

Mainly when it comes to SEO, keywords are part of the positioning criteria of a content. That is, the more relevant they are to the user's search, the more that content will be displayed and accessed.

Knowing your buyer persona and knowing what the most searched terms are in your niche will help you find the ideal keywords for your strategy.

Thus, you will be able to make your content reach your potential clients in a more assertive and effective way!

Why is it important to use Google Keyword Planner?

Using the Google Keyword Planner tool is important because:

  • Offer ideas for keywords that you can use in your content;
  • It allows knowing the number of searches for a keyword;
  • It makes it possible to import the list of keywords to a spreadsheet;
  • Provide theme options for your blog;
  • Gives the option to search by geographical location;
  • Helps determine the necessary budget for advertising;
  • Show the competition for the keyword to gauge how difficult it will be to rank.
  • These types of tools allow you to develop better content strategies to attract qualified traffic to your page.

How to use the Google Keyword Planner platform?

To start using the Google Keyword Planner platform you need to create a Google Ads account.

This first step is completely free. Later you will have to pay for the Google ad campaigns you want to run (only if you want to invest).

If you don't already have a Google Ads account, follow these steps:

1. Sign in to Google Ads:

If this is your first time on the website, open Google Ads and click "Start now" (if you're in Latin America) or "Start now" (if you're in Spain). Sign in to Ads with your Google account and start setup.

2. Choose the objective of your campaign:

Google Ads will ask you to define your main advertising goal from these three options:

  • Receive more phone calls;
  • Get more sales or subscriptions on the website;
  • Receive more visits to your establishment.
  • By choosing the best option according to the profile of your business, you will have access to specific functionalities for the creation of your campaigns.

3. Add information about your business:

To create your account, you must set up a new campaign. There are four simple steps:

  • Your company and audience;
  • Your advertisement;
  • Budget and review;
  • Billing setup.
The first is the most important, because all the most strategic information will be there.

First, put the name and link of the site or profile of your company, then the place of action (city, state or country) and your products or services.

Steps 2 and 3 should be done carefully, as our goal here is to set up Google Ads for keyword search.

The last stage, which also requires care, is where you will place your information or your company.

To finalize your registration, you must choose a payment method. If you don't have a credit card, change the payment method.

4. Access Keyword Planner:

Your Google Ads account is ready and you can use tools like Keyword Planner. Do not worry because you will not be charged anything without your authorization.

Now yes, let's get to work! The first thing is to learn how to use the Google Keyword Planner. And that's what we're going to teach you right now,
Features of Google Keyword Planner:
To start using Keyword Planner go to the main menu and click on “Tools ⇒ Keyword Planner”.
There, you will find two options:

The first, “Discover new keywords” that will give you keyword ideas that allow you to reach users interested in your product or service.
The second, “Understand search volume and get forecasts”, which will help you get search volume, historical metrics and forecasts of how the performance could be.
You will probably use the first option more, since it allows you to investigate which keywords you should focus your efforts on.

Now, let's see how each of them works:
Discover new keywords based on a previous word:
This is the best option to optimize your SEO strategy or carry out Google Ads campaigns, as it allows you to identify the most efficient words to get qualified traffic on your website or blog.

In short, with this option you can discover the words or phrases that people are searching for on Google.

Here, it is important that you select the locations and languages ​​with which Google will search for the new keywords. Then click “Get Results” to discover the new keywords that Google recommends.

Discover new words based on a website:

Discovering new keywords based on a website is even simpler than the way we just looked at. Simply copy and paste the URL of the website you want to analyze.

With Google Keyword Planner you can also segment your keyword search based on your entire website, performing a domain-wide keyword search.
In addition, it allows you to do a search analyzing just a certain page that you choose.
While the former gives you a broader view of the words used on a website, the latter can be more important when you want to analyze a strategically important page for your actions, as well as those of your competition.

Are you ready to harness the power of Google Keyword Planner?
Keyword research is one of the most important and high-performing activities you need to do if you have a blog or website. When you research keyword demand in your market, you not only have the opportunity to learn which words or phrases will work best for your SEO strategy, but you can also gain insight into your customers in general.

Remember that it is not only about quantity, but mainly about quality. It is useless to attract a million visitors a day to your website if there are few who are really interested in your content and products.

At the same time, remember that using the right keywords will allow Google to match your content with keywords from the same universe thanks to its semantic intelligence. That is, you will be able to compete directly with those sites that are dedicated to publishing similar content, products or services.

In addition to finding the right keywords for organic traffic, we can see that Google Keyword Planner is the ideal tool for paid ads. Take advantage and learn how to buy traffic by downloading our complete guide.